Tag Archives | TRM

Social Prophecy

We have long been concerned about the issues of privacy and confidentiality on the web as a skim through my old blogs will attest. At that time neither individuals, businesses nor government recognised this as an issue – indeed, individuals were pouring out detailed personal information to anyone who asked, companies were collecting, harvesting and [...]

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Peaks and Troughs exacerbated by ‘Wet Signatures’

I attended a very interesting debate last night in the Old Library of Lloyds of London hosted by the Financial Services Club chaired by Chris Skinner, Chairman, followed by an excellent dinner sponsored by Siemens. The discussion focussed on the time/cost issues of processing 'seasonal' financial products such as ISAs, Pensions and Mortgages. Whilst the panel [...]

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Cameron must read my blog!

Some extracts from Camerons' speech at the Conservative Party Conference: "The state of the nation is not just determined by the Government and by those who run it. It is determined by millions of individual actions – by what each of us do and what we choose not to do." " . . But citizenship [...]

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Internet Not Trusted

A report last year from the Office of Fair Trading (OFT) appeared at BBC News Almost a third of internet users are not shopping online because they do not trust the system. Personal security was high on the list of concerns."Online retailing is the future for many businesses and increasingly important to the economy," said OFT [...]

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“Mr. Schmidt is a believer in targeted advertising because, simply, he’s a believer in targeted everything.”

This is a comment by Holman W Jenkins Jr in his recent interview of Eric Schmidt, CEO of Google in the Wall Street Journal talking about their 'Search for the Future' and YOU are the target!Michael Hanlon of the Daily Mail covered this in his article 'Google's boss, hypocrisy and the death of privacy'. Something has [...]

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You are being Tracked and Targeted online!

An article, The Web's New Gold Mine: Your Secrets, in The Wall Street Journal last week reveals a growing industry collecting and selling your online activity and interests to advertisers. Consumer tracking is the foundation of an online advertising economy that racked up $23 billion in ad spending last year. Tracking activity is exploding. Researchers at [...]

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Five steps to thriving in an experience economy – How can TRM contribute?

I have extracted some points raised in Shaun Smiths’ article at mycustomer.com which will be addressed by organisations that adopt a TRM (Trusted Relationship Management) approach to their customers. Research from IBM found that companies that are successful in creating both an emotional and functional bond have much higher levels of retention and also cross [...]

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Violent Agreement Breaks Out at IoS Forum

Serge Ravet, CEO of EIfEL, prefaced the Eifel Learning Forum with the inaugural Internet of Subjects Forum to an international audience in London yesterday.  The plenary presentations were made by Sampo Kellomaki, Chief Architect at Symlabs, Graham Sadd, Founder & CEO of PAOGA (read interview) and Paul Trevithick - Founder of Higgins Project and CEO of Azigo. Sampo, [...]

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Internet of Subjects – July 5th

'Your Personal Data is Yours' would be my strapline but, at the IoS Forum at Savoy Place, the objective is the same. I will be presenting how PAOGA PIMS (Personal Information Management Services) can extend and enhance current CRM systems to deliver TRM (Trusted Relationship Management) providing 2-way conversations between subjects, that's you and me as individuals, and [...]

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TRM – Geddit?

I am grateful to Luke McKeever, CEO of Portrait Software, for bringing The Edelman Trust Barometer video to my attention.  It should allay any doubts that you, as a public or private organisation, may still have about the significance and value of Trusted Relationship Management.

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